Staying at the Front of the Field
With many holiday home manufacturing slots booked way in advance, it’s never been more important for both trade and consumer buyers to keep up-to-date with what’s happening in the industry.
We spoke to the editors behind two of the industry’s best-established magazines from Kelsey Media to get their views on the mid-long-term future.
Alex Melvin, Editor of Park Home & Holiday Living, said; “Park buyers will be looking beyond the short term to protect their future supply. While the focus may now be on consistently high output of manufacturer’s core models to ensure timely delivery out to parks, those looking to the future may also want to think about how their park offering is going to continue to stand out from others they might be in competition with going forward.”
Holiday Living’s Editor Bella Brodie added; “While speed of production is key now, energy saving features, bespoke capability and a high level of design innovation are going to really help add unique selling points for parks in the mid-long-term future, when that will be more important than ever as the market settles back down after the latest, lengthy surge in demand. The Holiday Park and Resort Innovation Show is great for showcasing really exciting accommodation options, and we look forward to it every year.”
Both agree that consistent visibility is also key even in a time when order books are full, to ensure that previous brand identity and momentum continues throughout, so those who had worked hard on that previously don’t lose their competitive advantage.
For relatively new businesses, this is equally a time of opportunity to level up and ensure their names will be one of those in front of buyers ready to act well before they need to do so. Customers can often join the buying ‘pipeline’ a good couple of years before placing orders, and during that time a brand affinity should develop based on products, services, ethos and the feeling of security they get ahead of buying. Consistent visibility supports and informs all those points so is a key part of any mid-long term marketing strategy.
Publisher Gareth Beesley concludes; “This is why we are pleased to partner with the Holiday Park and Resort Innovation Show, as we all continue to showcase the most exciting developments in the park and leisure home industry going forward.”
Subscribers to Park Home & Holiday Living magazine will be able to keep abreast of all of the latest innovations, model reviews and industry insights throughout the year. A subscription to Park Home & Holiday Living’s four-weekly magazine includes Holiday Living’s quarterly bumper issue, completely free of charge. Find out more (Subscribe to Park Home & Holiday Living | Kelsey Media)
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