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Darren Wilson: Speaking at Leisure and Hospitality World

Darren Wilson

Fat Media

Ten Design Trends and Ten Tests To Try Today

In this session, Darren will explore the latest design trends in the travel and tourism sector, and how small changes can have a huge impact, both for better and worse! Even something as simple as the colour or position of a button can have a huge impact on your sales or enquiries. With A/B and multivariate testing now easier than ever, he’ll show how you can use these tools to make design decisions with confidence, whether for your website, email marketing or PPC campaigns.

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