Freedom to Go (NCC)
Showcasing holiday parks in new markets
About Jenny Summers
Jenny joined the NCC in 2010 as Marketing Manager, responsible for the online and below-the-line marketing initiatives across the NCC. Today Jenny overseas marketing for the entire NCC group. This includes the cross industry, national promotional campaign ‘Freedom to Go’ which showcases holiday parks and homes in new markets and two of the largest consumers shows held each year at the NEC – The Motorhome & Caravan Show and The Caravan, Camping & Motorhome Show.
How can the holiday park proposition be promoted to new markets? Who are these new audiences? How far can the industry grow? These are just some of the questions Jenny will answer while illustrating what the cross industry, national promotional campaign Freedom to Go has achieved so far and what’s in store next.