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Matt Skinner: Speaking at Leisure and Hospitality World

Matt Skinner

Proctor + Stevenson

CREATING A SEAMLESS, PERSONALISED GUEST EXPERIENCE USING OMNICHANNEL MARKETING

Creating a seamless, cross-channel experience for guests is the dream for most digital marketers, and with GDPR causing email to take a diminished role, teams are now being forced to look at alternative channels to fill the gap. So, how do you do this and make sure that these channels work together in order to provide an integrated, personalised experience for your guests? Matt Skinner, Head of Digital Strategy + Data at Proctor + Stevenson, provides a guide for how to utilise your data and technology to increase bookings, ROI and brand loyalty.

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