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Russell Jones & Tom Bennison: Speaking at Leisure and Hospitality World

Russell Jones & Tom Bennison

Creation

Converting visitors into customers without breaking the budget

The old adage that your competitor is only a click away is never truer than in online travel. We’ll be looking at how you can convert visitors into customers. By finding out how customers search and discover holidays online, we’re able to use a little bit of psychology and a sprinkling of good customer experience design to increase bookings – as well as demonstrating some advanced SEO, Content and PPC techniques you should be using to squeeze ROI from your digital marketing budget.

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