Theatre 9
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Wednesday
11.00 - 11.30
Wolfgang Gold
Boutique Hotels: Just a phase or here to stay
A look at the wide variety of Boutique Hotels and if they are just a trend or here to stay for longer: I am taking a look at the emergence of “Boutique Hotels” and what they have done to the Hotel Industry and if this type of Hotel will stay. Also, I will be looking at what a Boutique Hotel is – a view from the public and the industry. Are there “boutique” hotel brands and if so which are successful?
11.45 - 12.15
Anna Ramsay
What today''s spa-goer is looking for
Each year the Spa Spies™ review more than 100 spas across the UK . Through these evaluations they identify exactly what the modern spa-goer is looking for. Daphne, our Chief Spa Spy, will outline effective ways to satisfy this growing market.
12.30 - 13.00
Caroline Dunlea & David Brett
What you need to know to push your Digital Agency to deliver better results for your Destination Hotel!
Developing a clear and specific digital strategy for all your business segments including rooms, weddings, spa and Golf requires effective collaboration between Hotel and Agency. Understand today’s challenges with destination hotels and how marketing the right message about the right product to the right audience can increase your Revenue and your ROI. It is not all about traffic, a greater understanding of who your customers are and how they interact with you through your website are as important. This seminar will give you clear actions that you can takeaway and work with your agency on to ensure they are delivering the greatest opportunity of conversion across your key business areas and insight into the questions you as a business owner need to ask your agency.
13.15 - 13.45
Ciara Crossan
The art of the upsell – increasing revenue through higher spend weddings
How to not only attract and book more weddings, but more high value business. With 10 years expertise in the wedding industry, Ciara Crossan will share current trends & techniques to engage the modern bride or groom to increase your wedding revenue.
14.00 - 14.30
Mr Peregrine Mears
Development Opportunities for Destination Hotels
Destination Hotels and Holiday Resorts often face a problem of making most effective use of the land and buildings under their control. How to add new facilities that will increase their appeal and drive up revenues? How to provide more accommodation? How to get planning permission? This seminar will provide a brief overview of these aspects with examples of current and completed projects.
14.45 - 15.15
Alexander Novicov
Become the Hotel Everybody Wants to Visit
How hotels can stand out with authentic and emotional stories. When we create stories that are true to ourselves we don’t have to compete because we know we are building a story-driven hotel. Stories can help us increase direct bookings and increase loyalty.
15.30 - 16.00
Chris Evans
Wifinity presents the Highly Connected Smart Holiday Park
How can your business operate smarter, faster and provide amazing customer experiences. A great Wi-Fi service is the enabler to become a Smart Holiday Park and take advantage of today’s innovations in technology. Come along and join our conversation on how to turn your holiday park into a Highly Connected Smart Holiday Park, and the type of experiences you could be offering your customers.
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Thursday
11.00 - 11.30
Caroline Dunlea & David Brett
What you need to know to push your Digital Agency to deliver better results for your Destination Hotel!
Developing a clear and specific digital strategy for all your business segments including rooms, weddings, spa and Golf requires effective collaboration between Hotel and Agency. Understand today’s challenges with destination hotels and how marketing the right message about the right product to the right audience can increase your Revenue and your ROI. It is not all about traffic, a greater understanding of who your customers are and how they interact with you through your website are as important. This seminar will give you clear actions that you can takeaway and work with your agency on to ensure they are delivering the greatest opportunity of conversion across your key business areas and insight into the questions you as a business owner need to ask your agency.
11.45 - 12.15
Jason Henderson
Little Fish in a Big Pond
Jason plans to share his experiences of being a chef and then becoming the hotel owner, much of his talk will be based around the amount of big, corporate hotels in Scotland he has to compete with, hence the title.
12.30 - 13.00
Alexander Novicov
Become the Hotel Everybody Wants to Visit
How hotels can stand out with authentic and emotional stories. When we create stories that are true to ourselves we don’t have to compete because we know we are building a story-driven hotel. Stories can help us increase direct bookings and increase loyalty.
13.15 - 13.45
Matt Skinner
Creating a seamless, personalised guest experience using omnichannel marketing
Creating a seamless, cross-channel experience for guests is the dream for most digital marketers, and with GDPR causing email to take a diminished role, teams are now being forced to look at alternative channels to fill the gap. So, how do you do this and make sure that these channels work together in order to provide an integrated, personalised experience for your guests? Matt Skinner, Head of Digital Strategy + Data at Proctor + Stevenson, provides a guide for how to utilise your data and technology to increase bookings, ROI and brand loyalty.
14.00 - 14.30
Tom Devin
Swimming pool design
Pool and Spa Design Swimming pools are complicated buildings so the right design at the outset is critical to minimise your risk. Tom Devin of Devin Consulting will address the key issues that need to be considered including the right team, design standards, careful specification, the right specialist subcontractors and monitoring the construction process. Projects include The Ned Hotel London, Ten Trinity Hotel London and The London Aquatic Centre.
14.45 - 15.15
Kate Morel
Thinking Outside The Box - Attracting New Guests & Additional Revenues with Glamping
Hotels, Resorts & Spas are perfectly placed to take advantage of this high yield diversification that secures revenue from under-utilised land and spaces. In this seminar, Kate explains why she thinks existing hospitality businesses are missing out, and shares some profitable glamping diversification ideas, and return on investment examples.
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